![]() First, your website must be mobile-friendly, the design, navigation, flow, ease of use and too-many-to-list technical aspects must be in order. ![]() Recent studies show that most buyers conduct this search on a mobile device, find their solution and then do one or both of the following: 1) Call the provider to learn more and/or 2) go in person to their local provider to buy what they need.įinding your website is only half the battle. When this involves a service or a product, the top ranking results are likely to be local. When they conduct a search query, the search engine uses a series of algorithms to return the web pages that provide the best answer or solution. Ninety-percent of your buyers use search engines to research a solution to their need or problem. The world of search and search engine optimization has changed everything. How well you comply with Google’s page ranking criteria determines whether or not your website can be found by your buyers.
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